Top 5 Beauty Retail Apps on Android in Central America Q1 2023

In Q1 2023, the top five beauty retail apps on the Android platform in Central America exhibited diverse trends in downloads and active users. Below is a detailed analysis of each app's performance during this period. All data is sourced from Sensor Tower.

Chula - Belleza sin límites experienced a fluctuating trend in weekly downloads, starting at 8.7K in late December and peaking at around 12.9K in the week of January 30. This was followed by a decline, reaching 727 in the final week of March. Weekly active users mirrored this pattern, starting at 22.6K and peaking at 30.5K in late January before tapering off to approximately 14.1K by the end of March.

SEPHORA saw a consistent download rate throughout the quarter, with a slight peak in mid-January at 3.3K downloads. Active users remained relatively stable, ranging from 8.9K to 10.1K, with minor fluctuations.

Sol Beauty And Care had a steady download rate, with a small increase observed in the week of March 20, reaching 2.5K downloads. The app maintained a consistent presence, with downloads typically ranging between 1.3K and 2.1K throughout the quarter.

Avon started the quarter with a significant spike of 51.8K downloads in late December, followed by a sharp drop to around 3.1K in the first week of January. From there, downloads stabilized between 1.1K and 1.4K. Active users showed a declining trend from 67.3K in late December to approximately 15.2K by the end of March.

Terramar Brands experienced an overall upward trend in downloads, starting from 729 in late December and peaking at 2.3K in the final week of March. This indicates growing interest and user acquisition over the quarter.

For more detailed insights and data on app performance, visit Sensor Tower.